Ericsson GF768/PF768

Ericsson PF768

Ericsson's first flip phone

  • Date launched: 1998
  • Network: GSM 900Mhz (GF768)/1800Mhz (PF768)
  • Form: Flip
  • Size: 49(w)x105(h)x24(d) mm
  • Weight: 135g
  • Talk time: 3 hours (GF768)/3.5 hours (PF768)
  • Standby time: 60 hours (GF768)/55 hours (PF768)
  • Cost new: £179.99 (1)
  • Can you use it today: Yes

The GF768 was a brand new phone for 1998. The new phone was Ericsson's first flip phone. It was also Ericsson's first handset designed by their in-house stylists based in the USA. Previous handsets were the work of Richard Lindahl based in Malmo.

The new phone had a lukewarm reception amongst reviewers. It was smaller than previous Ericsson handsets and came in a number of different colours. However, the GF768 was larger and heavier than the Motorola StarTAC, launched two years earlier.

The GF768 was also not as easy to use as contemporary Nokia phones such as the 8110. Nokia's menu system was the standard by which other phones were judged.

A feature it shared with other Ericsson phones was the tiny LCD screen, which was also looking dated by 1998.

Other variants

The PF768 was the same phone for the One2One network.

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Comments (10)


pretty certain I had one of these in 1997... it was my first phone and I have had the same number since.

John Matthew
Seen in Vodafone ad with Michael Richards hahaha
clarence perera
wow this is my first phone i used in my young age and still i have it as remembrance. love it and its wonderful memories back there
Hans from Liberec CZ
I remember reading sms word by word, because of single line/ single word display.
Parches phone
Thomas Keoppel
I have one of these phones in like new condition. Only 1 or 2 months infrequent use.
m?m ho doma kdo ho chce koupit a za kolik?
I have a red one - and the original box...
petrus JM
Dear Friend how are you ? How can i get this phone? how can i buy? thank you Regard 6281310622157
Brian Keith Brimmer
Would love to buy the gray version of the gf768 model w/ new battery & original charger stand!
Mobile phone history