Ericsson's first flip phone
- Date launched: 1998
- Network: GSM 900Mhz (GF768)/1800Mhz (PF768)
- Form: Flip
- Size: 49(w)x105(h)x24(d) mm
- Weight: 135g
- Talk time: 3 hours (GF768)/3.5 hours (PF768)
- Standby time: 60 hours (GF768)/55 hours (PF768)
- Cost new: £179.99 (1)
- Can you use it today: Yes
The GF768 was a brand new phone for 1998. The new phone was Ericsson's first flip phone. It was also Ericsson's first handset designed by their in-house stylists based in the USA. Previous handsets were the work of Richard Lindahl based in Malmo.
The new phone had a lukewarm reception amongst reviewers. It was smaller than previous Ericsson handsets and came in a number of different colours. However, the GF768 was larger and heavier than the Motorola StarTAC, launched two years earlier.
The GF768 was also not as easy to use as contemporary Nokia phones such as the 8110. Nokia's menu system was the standard by which other phones were judged.
A feature it shared with other Ericsson phones was the tiny LCD screen, which was also looking dated by 1998.
The PF768 was the same phone for the One2One network.